JCPenney Launches New Rewards and Credit Program Where Customers Get More, Earn More and Save More | JCPenney Newsroom (2024)

Plano, Texas – April 17, 2024 – JCPenney today announced the launch of its new JCPenney Rewards and Credit Program, a free loyalty program that offers a simpler, even more compelling experience with the potential to deliver half a billion dollars back into the pockets of America’s diverse working families.

Last year, JCPenney announced a $1 billion reinvestment plan to further improve customer experience and operational efficiencies. Now, with more than 20 million Rewards Members that consistently shop at JCPenney an average five times per year, JCPenney will ensure all customers feel rewarded through its ongoing commitment to making every dollar and every trip count. The new Rewards Program will double the rate at which Rewards members earn points, ensuring every Rewards member gets money back, every year – no matter what.

The introduction of the new Rewards and Credit Program is the latest example of JCPenney’s longstanding history of rewarding customers and providing access to affordable fashion.

“We want every trip to JCPenney to be worth it. We want it to be easier to take advantage of our rewards, easier to reach rewards milestones, and to make it a sure thing that every member sees rewards each year,” said Katie Mullen, chief customer officer, JCPenney. “Enhancing our Rewards Program is an important piece of how we bring value to our customers, but not the only piece. We’re already known for offering the widest range of accessible fashion across beauty, home, apparel, fine jewelry, salon and more, and we want to continue to earn the loyalty of America’s diverse working families.”

Enhancements to JCPenney’s Rewards and Credit Program

JCPenney’s new Rewards and Credit Program will provide great value for customers, helping them get more, earn more and save more during every trip:

  • Get More. In addition to offering style and quality at great prices every day, JCPenney’s Rewards Program is free to join, guarantees $20 in CashPass Rewards and allows rewards to be stacked on top of other coupons and can be used on any purchase.
  • Earn More. Customers who join JCPenney’s Rewards program will reach rewards up to two times faster, earning at least one CashPass point per $1 spent and receiving a $10 CashPass Reward when they hit $200.​ JCPenney has also standardized their Rewards Program, offering members incentives including a $10 CashPass Reward just for joining and another $10 CashPass Reward on their birthday.
  • Save More. Customers who are JCPenney cardholders will save even more, getting JCPenney’s Best Price Guarantee and earning CashPass Rewards 50% faster than ever before when using a JCPenney Credit Card for purchases. Cardholders will earn 1.5 CashPass points per $1 spent, receive a $10 CashPass Reward when they spend $133, and enjoy an extra 35% off their first purchase with their JCPenney Credit Card.

Score More Rewards

JCPenney is also offering exciting opportunities to unlock additional savings and earn even more rewards, including the chance to meet NBA legend and JCPenney brand ambassador, Shaquille O’Neal, who embodies the sentiment of more, more, more as much as JCPenney’s Rewards Program.

  • More, More, More Event. In the spirit of reliving the singular time he made a three-point shot during his NBA career, Shaq is partnering with JCPenney to share how Rewards members can get more, earn more and save more during JCPenney’s More, More, More Event. On May 4, anyone who comes to their preferred JCPenney location between 11 a.m. and 1 p.m. local time, signs up for Rewards or shows their Rewards status and takes Shaq’s challenge to score a three-point basket into a shopping cart will receive a mystery coupon worth at least $10 and up to $100 off, while supplies last.
  • Score More Points Social Giveaway: Rewards members are also invited to film their attempt to shoot a three-point basket and share it on social with #JCPRewards for the chance to be the one lucky fan selected to meet Shaq in-person and show off their three-point skills later in the year.

For more information about JCPenney Rewards and Credit Program or to learn more about upcoming events at the retailer, please visit JCPenney.com.

ABOUT JCPENNEY

JCPenney is the shopping destination for America’s diverse, working families. With inclusivity at its core, the Company’s product assortment meets customers’ everyday needs and helps them commemorate every special occasion with style, quality and value. JCPenney offers a broad portfolio of fashion, apparel, home, beauty and jewelry from national and private brands and provides personal services including salon, portrait and optical. The Company and its 50,000 associates worldwide serve customers where, when and how they want to shop – from jcp.com to more than 650 stores in the U.S. and Puerto Rico.

In 2022, JCPenney celebrated 120 years as an iconic American brand by continuing its legacy of connecting with customers through shopping and community engagement. Please visit JCPenney’s Newsroom to learn more and follow JCPenney on Facebook, Instagram, and Twitter.

JCPenney Launches New Rewards and Credit Program Where Customers Get More, Earn More and Save More | JCPenney Newsroom (2024)

FAQs

What is JCPenney Rewards program? ›

You automatically earn CashPass points by paying with your JCPenney Credit Card or JCPenney Mastercard. By using one of those cards, you can earn one and one half CashPass point per one dollar spent on qualifying purchases up to the Point Maximum.

What are the new initiatives of JCPenney? ›

JCPenney's reinvestment strategy includes enhancing its digital capabilities, in-store physical and technology upgrades, and supply chain optimization. Since last August, the company has also announced more than 100 store upgrades and its refreshed Rewards and Credit program.

How much is 1 reward worth at JCPenney? ›

JCPenney points are worth 5 cents each, on average. For example, 10,000 JCPenney points have a dollar value of roughly $500. As a result, JCPenney points are more valuable than the average department store's rewards points, which are valued at 1.56 cents each.

What's the introductory incentive for signing up for JCPenney? ›

Earn & redeem CashPass Rewards on JCPenney Beauty+Salon purchases. purchases. **A $10 JCPenney CashPass Reward (200 points) (CashPass) will be awarded upon enrollment in the JCPenney Rewards program with a valid email address.

What is the minimum score for a JCPenney Credit Card? ›

A JCPenney credit card is accessible to most shoppers, as the required credit score for a JCPenney card is just 640. However, If you want to get a Mastercard version, you need to have a good credit score of 700 and up.

Can you stack JCPenney Rewards? ›

JCPenney Rewards and/or JCPenney Mastercard Rewards can be combined with another coupon and earned JCPenney Rewards. Limit 10 in a single transaction. JCPenney Rewards applied prior to any companywide discounts or coupons (eg. 20% off or $10 off a purchase of $25 or more).

What does JCPenney give you for your birthday? ›

JCPenney: Join the JCPenney Rewards program and earn a free birthday gift when you sign up, like a $10 coupon. J. Crew Factory: Subscribe to J. Crew's Factory First newsletter and get 20% off your purchase and free shipping on your birthday.

Which JCPenney card is better, gold or platinum? ›

Gold status entitles you to a passbook of coupons, and Platinum status adds “unique” appreciation offers. These elite status benefits are vague and rather bland. If you spend that same $500 or $1,000 at JCPenney on a card that earns 2% cash back, you'd score $10 or $20 back to spend anywhere you like.

Is a JCPenney card worth it? ›

JCPenney Credit Card Review

The JCPenney Credit Card has a $0 annual fee and offers an attractive initial bonus, but its ongoing rewards aren't as valuable. Still, it's worth considering if you have fair credit and you like to shop at JCPenney.

Can I use my JCPenney Credit Card at Walmart? ›

You can only use the JCPenney Credit Card at JCPenney stores, JCPenney.com, Sephora stores inside JCPenney locations, and Sephora.com. The JCPenney Mastercard, on the other hand, can be used anywhere Mastercard is accepted.

Does JCPenney have an affiliate program? ›

The JCPenney affiliate program is barebones considering the size of the brand. Yet, they offer an ample selection of products and services worth promoting. Partners in the JCPenney program can begin earning a base 3% commission (through VigLink). Or, slightly higher commissions on other networks like Rakuten.

What happens if I never use my JCPenney Credit Card? ›

It's interest rates are higher than regular cards but all department store rates are higher. They will drop your credit line if non active after one year and close the account after two years of inactivity. Just use it at least once a month.

How does store rewards work? ›

Think of a store rewards program as a reciprocal arrangement. In return for visiting the store and buying goods there regularly, you receive a bonus of some sort. In order for the store to know who you are to reward your loyalty, you have to register.

What is a store rewards program? ›

Defined: Customer Rewards Program

Customer reward programs are the point-based programs loyalty programs designed to increase customer engagement and purchases in exchange for discounts and other benefits.

How do I use my JCPenney Rewards card online? ›

How to Redeem JCPenney Credit Card Points Online
  1. Log in to your JCPenney online account.
  2. Add the desired items to the shopping cart.
  3. Apply the reward certificates.
  4. Finalize your purchase.
Jan 9, 2024

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